Detailed Career Description

Stellenbosch Square Fuel Station - Site Manager Dorp Street

Puprpose of the Role:

The Shell Dorp Street Site Manager in Stellenbosch, oversees all aspects of a busy Shell service station’s operations – including the fuel forecourt, convenience store, and in-store Vida e Caffè coffee shop – ensuring the site runs smoothly, safely, and profitably. This role involves managing the station’s entire business (forecourt, retail shop, and coffee outlet) on a day-to-day basis, leading the staff and coordinating activities to meet sales targets while maintaining Shell’s high standards of customer service and compliance. The Site Manager is ultimately accountable for delivering operational excellence and upholding the Shell brand at the site.

Key Responsibilities: 

• Overall Site Operations: Oversee and coordinate all daily operations of the service station, including fuel pump forecourt activities, the Shell convenience shop, and the Vida e Caffè outlet, to ensure efficient and seamless running of the entire site. Ensure all checklists and operational duties (opening/closing, HSSE compliance, and day-to-day task execution) are completed daily.
• Staff Leadership & Scheduling: Lead, supervise, and mentor the station’s staff across all departments – fuel attendants, cashiers, and café personnel – including hiring and training new employees, setting work schedules, and managing performance and shifts to ensure adequate coverage and a motivated team. Provide regular feedback, conduct daily team meetings, and enforce disciplinary action where necessary to ensure consistent performance and accountability.
• Inventory & Stock Management: Oversee wet stock (fuel) by monitoring fuel levels and ensuring accurate wet-stock reconciliations. For dry stock (shop goods and café supplies), focus on managing wastage and conducting regular perpetual stock takes to maintain control and reduce losses. Order stock for the Select Shop and Vida in line with sales trends while minimizing overstocking and shrinkage. Ensure that supplier relationships are well-managed to secure competitive pricing and consistent stock availability. Generate and analyse inventory and sales reports to identify underperforming categories and adjust procurement accordingly.
• Sales & Target Achievement: Monitor sales performance across fuel, retail, and café units, analysing daily and monthly sales data. Implement pricing strategies and local marketing initiatives to optimize sales and drive business growth, aiming to meet or exceed revenue and volume targets set for each segment.
• Customer Service Excellence: Ensure exceptional customer service is delivered at all times in all areas of the site. Train staff in customer care and resolve customer issues promptly, ensuring consistent delivery of the Shell Customer Commitment standards.
• Compliance & Safety: Enforce full compliance with all health, safety, security, and environmental regulations and with Shell’s corporate operating standards. Maintain a safe, clean, and orderly forecourt and store environment. Adhere strictly to HSSE procedures. Ensure a Master Cleaning Plan is in place and executed. Achieve minimum required scores in all Aspirata, Mystery Shopper, etc.
• Financial Management & Reporting: Oversee the site’s financial procedures. This includes daily cash-ups and reconciling sales from fuel pumps and retail points, tracking fuel deliveries, managing expenses, and safeguarding cash. Prepare and submit regular operational and financial reports (sales, fuel volumes, expenses, etc.) to the franchise owner or head office as required, and ensure accurate record-keeping for audits. Handle cash float management, change ordering, and ensure POS systems are functional and adequately funded.
• Merchandising & Promotions: Manage merchandising and promotional activities within the convenience store and Vida café. Ensure that damaged or expired products are removed, and proper records of items nearing expiration are maintained. Coordinate with Shell HQ and reps for in-store marketing and promotional execution.
• Site Maintenance: Oversee the maintenance and presentation of the facility and equipment. Ensure that fuel pumps, point-of-sale systems, refrigeration, and coffee machines are in working order, coordinating repairs or maintenance services promptly. Maintain overall site cleanliness and appearance in line with Shell’s brand image (forecourt, restrooms, shop, and café areas).
• Stakeholder & External Engagement: Attend meetings with the Retailer, Shell Territory Manager (TM), and regional supplier representatives. Represent the site at regional Shell events, workshops, and training initiatives.

Minimum Requirements: 

• Proven experience (5+ years) in fuel retail, convenience store, or related retail management is essential
• Strong leadership and management skills – experience in leading a diverse team, delegating tasks, and maintaining staff discipline and morale . Proven ability to train, develop, and motivate team members to deliver exceptional performance.
• Excellent communication and interpersonal skills , with a customer-centric attitude. Must have a passion for customer service and the ability to maintain high customer satisfaction levels, consistent with Shell’s service standards .
• Strong numerical ability and understanding of basic accounting/reporting. Capable of managing budgets, analysing sales and inventory reports, and controlling operational costs. Experience with daily cash-up reconciliations and inventory management processes is important .
• Computer literate, with proficiency in MS Office (Excel, Word) and experience using point-of-sale and inventory management systems to monitor sales and stock levels .

Applicants who meet the minimum requirements are invited to submit an updated CV together with a covering letter detailing your fit and experience in terms of the key responsibilities. Only shortlisted candidates will be contacted.